The contextual campaigns are usually influenced by the recognition of contextual elements such as weather, location, and common interests of targeted audience. These elements are then considered while delivering the brand messages.
Nevertheless, contextual marketing in a right direction is truly challenging. Finding common interests and other contextual elements and arranging them in line to trigger the marketing campaign is never as easier as the definition would suggest. But then, the success that you can achieve from this marketing is surely worth bearing the troubles.
Some important points that you can take into consideration for successful contextual marketing are mentioned as under.
Content is the king everywhere. That’s what you need to realize if you want to succeed in contextual marketing. It’s content that powers chiropractic SEO campaign, offline marketing campaign and marketing on telecommunication channels. Now when we talk about content for contextual marketing, the role of contextual elements appears as the most vital factor. It’s not just KPIs and business goals that you should consider while developing the content but this development should be inspired by other elements such as customers’ interests, offers, location, weather, condition and so on.
Response based marketing is the keyCustomers always have questions. So, you have to ensure that your marketing strategy is capable to answer the questions that arise in customers’ minds as a response to your marketing pitch. You can make it happen by mapping inbound and outbound scenarios. This way, you will be able to develop the content based on responses. Below is an example.
Ability to market based on specific times
Remember, you will need to market only what you can offer at a specific time. For instance, offering hot coffee in summer season would be inappropriate.
As a matter of fact, major brands are now hiring individuals to consistently monitor customers’ response through analytics and other statistical measures. Sooner, this aspect of judging consumer response is going to be the part of every marketing campaign.
Customers’ permission is always important
Making the listener hear your entire marketing pitch, whether he/she likes it or not, is a cheap telemarketing tactic, which has no place in today’s marketing. That said, you always need to make sure that your audience is ready to finally buy what you are offering. For that purpose, make sure that your marketing tactics, before finally coming to the sales pitch, have been sufficient in producing brand awareness and a reasonable value of your product in advance.